PROFESSIONAL SUMMARY

My name is Dan Phenicie (fen-nuh-see) and with over 15 years of experience as a visual communications professional, I have grown accustomed to wearing many hats, thinking on my feet, and being fluent in a wide range of jargons. Some productions take place on a factory floor while others are in a boardroom. Sometimes it’s just me with a camera and as much gear as I can carry while other productions have required a large crew and trucks full of equipment.

I’ve made videos to market goods and services such as hair and skin care products, car seats, investment funds, software, sump pumps, and school supplies amongst many (MANY) others. Several of my videos raised money for good causes and a few even won some awards.

The entirety of my time as a visual communications professional has been spent as the co-founder and co-owner of an independent production company called Seven/Seventy-Nine. So in addition to the myriad skills involved in conceptualizing and translating ideas into compelling visual stories, I’m also well versed in running a small business. From chasing deals to chasing down overdue invoices and from the buzz of a big pitch to the grind of bookkeeping, I’ve covered it.

PROFESSIONAL EXPERIENCE

Video Production: Highly proficient in all stages of the process including ideation, scriptwriting, storyboarding, casting, location scouting, directing, lighting, shooting, editing, and post-production.

Visual Communications: Collaborating with clients and key stakeholders to define a project’s objectives, key messages, and creative vision and then translating that vision into a compelling visual story that resonates across platforms.

Content Strategy: Developing and executing content creation and distribution plans based on brand objectives and audience behavior. A comprehensive content strategy is also crucial for optimizing production resource allocation in the most cost-effective manner.

Project Management: Collaborating with clients to establish budgets and create schedules with key milestones. Identifying, acquiring, and managing the resources needed for video shoots, then ensuring their timely and accurate deployment.

Leadership: Managed a team of 5 full-time employees along with external vendors, freelancers, and production crew.

Business Development: Spearheading the cultivation and expansion of the client base through direct outreach, extensive networking, targeted social media promotion, and strategic marketing initiatives. This includes identifying client needs, building strong relationships, fostering creative partnerships, and developing and maintaining the company’s digital presence along with all sales and marketing materials.

Business Operations: Managing daily operations of a creative services business including accounts receivable/payable, payroll, bookkeeping, HR, insurance requirements, and purchasing.

SKILLS

Camera Operation: Proficient in the operation of professional-grade cameras including the Panasonic GH5, GH5S, and GH7; the Sony F55, FS7, and A7S; and the Canon C300 Mark III.

Software: Proficient in DaVinci Resolve, Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Adobe Audition, and Adobe InDesign.