PROFESSIONAL SUMMARY
My name is Dan Phenicie (fen-nuh-see) and with over 15 years of experience as a video production and visual communications professional, I have grown accustomed to wearing many hats, thinking on my feet, and being fluent in a wide range of jargons. Some projects take place on a factory floor while others are in a boardroom. Sometimes it’s just me with a camera and as much gear as I can carry while other projects have required a large crew, multiple locations, and trucks full of equipment.
As Co-Owner, Co-Founder, and Creative Director of Seven/Seventy-Nine, an independent video production company, I was responsible for producing a diverse range of marketing videos for products and services spanning hair and skin care, car seats, investment funds, software, sump pumps, and school supplies, among many others. Several of my videos raised money for good causes and a few even won some awards. Each project required not only a clear creative vision but also meticulous operational coordination and, crucially, consistent and transparent communication with clients and collaborators.
In addition to the myriad skills involved in conceptualizing and translating ideas into compelling visual stories, I’m also well versed in running a small business. From chasing deals to chasing down overdue invoices and from the buzz of a big pitch to the grind of bookkeeping, I’ve covered it.
PROFESSIONAL EXPERIENCE
Video Production: Highly proficient in all stages of the process including ideation, script writing, story boarding, casting, location scouting, directing, lighting, shooting, editing, and post-production.
Visual Communications: Collaborating with clients and key stakeholders to define a project’s objectives, key messages, and creative vision and then translating that vision into a compelling visual story that resonates across platforms.
Content Strategy: Developing and executing content creation and distribution plans based on brand objectives and audience behavior. A comprehensive content strategy is also crucial for optimizing production resource allocation in the most cost-effective manner.
Project Management: Collaborating with clients to establish budgets and create schedules with key milestones. Identifying, acquiring, and managing the resources needed for video shoots, then ensuring their timely and accurate deployment.
Business Development: Spearheading the cultivation and expansion of the client base and managing the client pipeline from initial intake and needs assessment through delivery, averaging 25 - 30 projects annually. Also developed and maintained the company’s digital presence along with all sales and marketing materials.
Client Relationship Management: Built and maintained long-term client relationships, increasing repeat business and referrals through consistent communication, on-time delivery, and solution-oriented service.
Business Operations: Managing daily operations of a creative services business including accounts receivable/payable, payroll, bookkeeping, HR, insurance requirements, and purchasing. Also managed a team of full-time employees along with external vendors, freelancers, and production crew.
SKILLS
Camera Operation: Proficient in the operation of professional-grade cameras including the Panasonic GH5, GH5S, and GH7; the Sony F55, FS7, and A7S; and the Canon C300 Mark III.
Software: Proficient in DaVinci Resolve, Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Adobe Audition, and Adobe InDesign.